Beyond Neutral

Greenhouse Solutions


Effect Multiplier

The concept here is that the most effective response to the twin imperatives is for each action undertaken to create multiple benefits for each unit of expenditure.

This means for instance, that for a single abatement action which costs a certain amount to implement, the results go beyond the primary emission reductions to include secondary benefits such as avoided costs or new revenue streams, decreased pollution or waste, improved resilience in the ecosystem or community, improved resource use efficiency, etc.

While it may appear simpler to focus on only the greenhouse abatement aspects of a project, by examining and slightly modifying it, multiple reinforcing benefits can be achieved which will potentially assist in getting the project approved and accredited.