Beyond Neutral

Establish What Your Goal Is

Before embarking on the journey, you need to work out where you want to be at the end of the process.

The Degree of Carbon Neutrality that you seek will be determined by how far you want to/ are able to move on your emission profile. Do you want to be:

• heading towards neutrality, or

• at carbon neutral, or

• moving past a neutral position.

Your Sustainability Focus will determine the mix of offset types that you purchase and refers to whether you want to:

• focus solely on greenhouse projects, or

• utilise projects that have a greenhouse focus with a sustainability dividend, or

• support projects that have a sustainability focus with secondary greenhouse benefits.